Everlastic firm's outing to Skegness - Imperial Cafe 1936

Photo kindly supplied by John Rowbotham, whose mother, Annie Rowbotham, is standing at the back, to the right of the rightmost window.
The Everlastic factory was on Lower Regent Street, Beeston. The firm made ladies underwear for many years.

Any further suggestions for names or other information would be most welcome